In a recent statement, TM Roh, President and Head of MX business at Samsung Electronics, announced the company’s ambitious plan to make Galaxy AI available across approximately 100 million Galaxy mobile devices worldwide throughout the year. This move follows the unveiling of the Samsung Galaxy S24 series, which features the Korean brand’s generative AI service powered by Google Cloud.
The deployment of Galaxy AI on older models is slated for the first half of 2024, showcasing Samsung’s commitment to expanding the reach of its artificial intelligence capabilities. Despite the significant costs associated with developing Galaxy AI, Roh assured users that the features will remain free to use until 2025. However, the company has yet to finalize its decision on the pricing structure post-2025.
“According to our analysis, there are various needs for mobile AI. So, there will be consumers who will be satisfied with using the AI capabilities for free. Then there could also be customers who wish for even more powerful AI capabilities and are willing to pay for them. So, in the future decision-making, we will take all these factors into consideration,” Roh explained.
The introduction of Galaxy AI marks a significant step towards a more intelligent and integrated user experience on Samsung devices, ushering in what Roh describes as the “mobile AI era.” As the technology evolves, Samsung aims to cater to a diverse range of consumer preferences, offering both free and premium AI capabilities to meet varying user needs.
In a separate announcement, Roh disclosed Samsung’s plan to manufacture laptops in India, intending to address the demands of the domestic market. These laptops will be produced at Samsung’s Noida factory, further contributing to the brand’s presence and production capabilities in the region.