Bangalore, May 6th, 2023 – Trendlyne, a leading analytics platform catering to investors and traders in India, has unveiled Starfolio, an innovative basket-investing product now accessible to investors and brokerages at no cost. With Starfolio, investors gain the ability to purchase pre-designed Starfolio baskets or create their own. The platform allows users to add or remove stocks and ETFs from their baskets, set stop-loss and rebalancing reminders, and execute transactions through six connected brokers, including IIFL, 5Paisa, Fyers, Motilal Oswal, Zerodha, and Angel One. Additionally, Starfolio is available as a widget and API plugin for businesses.
Over the past year, Trendlyne has experienced remarkable growth, amassing over 300 million page views across its website and mobile app. This accomplishment has positioned the company among India’s top 50 investing websites. The recently launched Trendlyne Markets app has garnered positive ratings and has been downloaded by over half a million users.
Trendlyne’s B2B business segment boasts an impressive clientele, including major Indian brokerages like ICICI Securities, Kotak Securities, HDFC Securities, 5Paisa, Motilal Oswal, IIFL, Fyers, SBI Capital, Edelweiss, and many others. Serving over 500 million APIs and page views monthly to its B2B customers, Trendlyne has firmly established itself as a trusted provider in the industry.
CEO and co-founder of Trendlyne, Amber Pabreja, expressed the company’s objective with the launch of Starfolio, stating, “We introduced Starfolio to offer investors a seamless experience from analytics to transactions, enabling them to effortlessly manage their portfolios on Trendlyne. Investors can now easily buy and sell their screeners, watchlists, or customized stock lists using their preferred brokers directly on our platform.”
Starfolio empowers investors with theme-based investing options, the management of multiple portfolios within a family, and portfolio management across different broker accounts. For example, users can create a basket of auto stocks from scratch or export their existing auto stock watchlist from Trendlyne into a Starfolio basket. This feature allows for separate analytics and comparison of stocks within the basket, streamlining tracking and analysis processes.
Trendlyne, a profitable enterprise, has consistently aimed to market-test its products to establish a sustainable business model. The platform offers a comprehensive suite of cutting-edge products in the stock market and mutual funds domain, encompassing stock scores, screeners, backtesting, Alpha Alerts (real-time alerts based on structured and unstructured data), stock insights, and forward-looking products such as consensus estimates and analyst calls.
Starfolio represents the latest addition to Trendlyne’s growing lineup of innovative offerings, solidifying the platform’s position as a leader in the industry.
Established in 2017 with the mission of democratizing stock market data for investors and traders, Trendlyne has rapidly gained prominence in India. By simplifying investing in stocks, derivatives, and mutual funds, Trendlyne addresses the confusion often faced by investors in these markets, which are saturated with news, stock tips, and management commentary. Offering unique and pioneering products, including its proprietary data feeds, Trendlyne excels in analysis, leveraging unstructured information such as PDF filings and research reports, giving the company a competitive advantage and flexibility in developing its product portfolio.
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Aman Singh Madaan